Mobile Marketing: The Future of Advertising
Marketing On Mobile
Mobile marketing is a relatively new medium, but this method of advertising has blown up in the last couple of years. There are over five billion potential clients across the globe, making mobile marketing by far the largest reaching advertising method available.
Almost every teenager and professional in the world uses a mobile device of some sort to communicate, and the number of people using mobile devices is growing at an exponential rate as new technologies and apps are made available every day.
In this day and age, the more technologically advanced an ad platform is, the more effective the results. Mobile devices allow for full-length videos, and strategically placed ads in apps of all types. Mobile marketing no longer consists of sending SMS, or text messages, alone. Text messages can be effective, but they are only one aspect of what is available as far as possibilities go with mobile marketing.
While mobile advertising is more popular now than ever before, it still remains a relatively new industry, with very little competition compared to a big internet advertising medium like Google. This means the potential for good ROI, or return on investment, is huge. Learning how to truly take advantage of this new and huge opportunity could be a key to your business’s success.
There are other aspects of mobile marketing that make it very attractive to advertisers. First, because it is new, the prices are very good compared to internet advertising. This means you do not have to spend a ton of money to research new campaigns; testing can be done relatively cheaply.
Second, the ability to target very precisely makes your campaign much more likely to succeed. It is possible to target by age, gender, location, type of phone, mobile platform, country, and connection speed. This is much more detailed targeting that is available in any other advertising platform, and this will just about eliminate unwanted ad views by untargeted or uninterested individuals. This has been shown to be particularly effective for targeting to local customers.
Mobile marketing is a new and growing advertising platform that just keeps getting bigger every day. Taking advantage of the opportunities available could bring your business to the next level and in this day and age that could be the difference between break even and a good profit margin. It is best to get your mobile marketing capabilities up now in order to be well placed for the future.
Marketing On Mobile
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